The ALTA (Asymetric Language Trend Analysis) Reports are developed from the total processing involved in any given series. The ALTA series take approximately 2/two months to begin the data gathering, and to present all the reports of the series. Each ALTA series is presented as a separate subscription. We provide 6/six ALTA series in a year.

Each report series requires a new subscription. We do not offer annual subscriptions.

Each report series will have an 'incept date' when we begin the data gathering. Each report series has a 'target date', usually about 8/eight months into the future. This target date is derived from the 'longer term' values which are attached to our archetyical word reductions via the lexicon. A longer term value is from 3/three months out to about 18/eighteen months. These values are derived arbitrarily from our emotional indicators array, a product of our devising.

Note that as language is constantly changing, we must also constantly adjust our lexicon. Thus the reports, including elements within them, will alter over time, as does the underlying language and its emotional associations.

The ALTA reports from any series usually begin about 2/two weeks to 3/three weeks into the data gathering. These reports begin with Part Zero, which is an encapsulation of where we are...or rather, the changes since the last report series, as well as the first of the newly processed data sets. Each report series will have the Part Zero, and then at least 5/five dynamic reports which follow. We attempt to deliver the reports on a weekly basis once Part Zero has been posted.

Each of the ALTA reports will be extensive, that is, between 8/eight and 15/fifteen pages long. Each covers a number of our 'lingusitic entities' in some detail. Not all entities are covered in all reports. We provide some graphics, though these pages are very heavily text based. And please note that the text in our ALTA reports is dense, and can be very daunting for first time readers to absorb.

While there are a lot of words within our reports, there are not a lot of numbers. So potential subscribers who have an intent to use our reports as a basis for commerical transactions and speculative trading need to be aware that we do NOT provide the usual, number heavy, statistical view of the future.

The ALTA reports are definitely derived from the 'voo-doo, and hoo-doo, and woo-woo' school of future viewing. As such, most humans will wisely refrain from subscribing to an ALTA series.

We have been providing ALTA reports since 2003.